Website Optimizer Information

How do you make your website sell more products faster? How do you determine what words, offers, pictures, buttons, even colors cause visitors to spend more time on your website? This website will discuss various tools, technologies, and methodologies to do just this.

Multivariate Testing

Multivariate Testing involves using tools and methods to test multple items on a page in real-time. By splitting traffic between various combinations, multivariate testing rapidly determines which combinations are most valuable and drive higher conversion rates.

Website Optimization & Multivariate Testing Tools

There are many tools on the marketing for conducting multivariate tests. Some of the best are:

• Google Website Optimizer. (currently in beta) - this tool is free to AdWords users and provides a quick, relatively easy way to run website optimization and multivariate tests.
• Widemile. A relatively new entrant to the marketplace, Widemile is focused on conversion-oriented marketing.
• Optimost. A leader in the Multivariate testing space, Optimost's solution is comomnly used by large corporations.
• Offermatica. The leader for large corporate multivariate testing using a modified Teguchi method, Offermatica's solution is an excellent choice for companies with significant testing needs and budgets.